An online gifting platform TA Gifts has emerged out of the necessity of the times we live in to reinvent gifting in 2020. Unlike traditional hampers of ready-made items, we offer freshly baked goods such as pastries, cakes, and breads from Singapore’s top patisseries; exquisite beverages and even cocktails prepared by an award-winning mixologist; and pampering home spa services, flowers and scents. All thoughtfully combined to give a fresh and convenient element to gifting.
This bespoke service is the brainchild of Singaporean Rubina Tiyu, who had to pivot her business from wedding planning to a one-stop e-commerce gifting platform – where she can put her talents to good use to spread joy during these tough times. The idea of receiving and sending freshly-made pastries, gourmet teas and coffees, flowers and scents also gives her an opportunity to work with some of her brands.
“Inside the Knot was a successful wedding planning and events company, but when Covid19 struck, I was stuck with a warehouse full of props and no weddings to plan. I had to quickly come up with an idea that would not only be meaningful, after all we’re in the business of creating moments and experiences, but also appeal to people during this crisis.” said Tiyu.